“Ubuntu ”, the African principle of “Kindness to Humanity”, for us means sharing values through a deep sense of connection, and active participation in the betterment of life for all.

Seek first to understand each other as a foundation for building strong connections, and for creating positive transformation, openness to new ideas and people, and cognitive flexibility.

We can be different and still exist together as one. We see tolerance as an attitude of acceptance, and sincere seeking to understand others, regardless of our own opinions, biases or beliefs.

We believe every single person has a duty of care towards humankind, and the environment. We strive to give back more than we take, and to heal where we have caused harm; whether intentionally or not.

All our work, including every one of our projects and innovations are intentionally, and meticulously, aligned with at least one, and in some instances many of the Sustainable Development Goals.

Our purpose compels us to remain impartial and objective. This requires focus on our goals and outcomes, rather than being influenced by obstacles, or political, and religious agenda.

We work to ensure that all our actions and impacts are conscious, informed, and that we maintain our commitments to reforming, reusing, repurposing, recycling, and carbon offsetting.

Our principles, policies, and ethical governance practices are based on the knowledge that accountability and transparency builds trust and confidence for our stakeholders and beneficiaries.

We see integrity as being authentic, honest, and demonstrating uncompromising adherence to strong moral, and universal ethical guidelines in all our actions and activities.